About Us

Since 1989

On May 22, 1989 The Safety Marketing Group held it’s first-ever Partnership Conference in St. Louis, Missouri. The group came together to network and share knowledge among a band of like minded distributors interested in getting safety equipment to the far reaching corners of industry. Since these humble beginnings, the strength of the group has positioned it to be the foundation of a Safety Network dedicated to serving and advancing the safety industry.

If you’re in or associated with the safety industry – whether you wear, move, or make safety equipment – SafetyNetwork.me is for you! It’s your personal safety community & resource center powered by the industry itself.

SafetyNetwork.me: For you, for us. For me!


Relationship Builders

Through a variety of networking events, SafetyNetwork.me enables partners and members to engage in meaningful meetings/dialog that help develop relationships.

education advocates

SEE Certification leads the way in safety education. The network provides training in combination with the leading safety manufactures, safety thought leaders, the world’s best distribution research center, and top online education providers.

Thought Leaders

Partners consisting of the best known safety equipment manufacturers and distributors help SafetyNetwork.me contribute to the advancement of Safeopedia.com – the world’s largest open source safety wiki made for you, for us, for me!

Growth enablers

Group investments dedicated to the advancement of the safety industry. Advancements for the safety supply chain – the end-user, distributor, and supplier. Partnerships That Work.


Mike Smeaton

Mike Smeaton


Michael “Mike” Smeaton serves as President of the Safety Marketing Group. Mike has over 39 years of experience in the industrial safety marketplace. Prior to becoming SMG President, Mike worked in American Optical’s Safety Division as a Regional Sales Manager until he acquired a portion of Quad City Safety, Inc. In 1989 Mike purchased the remaining portion of Quad City Safety and, over the next decade, turned it into one of the leading independent safety distributors in the United States.

Mike attended both The University of Iowa and St. Ambrose University. He has two children, Mike, Jr. and Melissa. Mike is married to Deborah Smeaton.

Brandon Hagen

Brandon Hagen

Vice President of Distributor Relations & Education

Brandon Hagen began his career as the National Accounts Manager for EMIT Technologies, a manufacturer of emissions control equipment for industrial engines. After leading EMIT’s sales growth, he was recruited by Texas A&M University’s Industrial Distribution Program to become a Lecturer & Professional Development Instructor. Brandon attained a Masters in Industrial Distribution (MID) and during his time at Texas A&M he created and founded “The Lead Generation Game Program” a first of its kind cutting edge sales training program for undergraduate students. The training program is scheduled to be featured in articles and is in the process of being emulated at other universities.
Jennifer Hogeland

Jennifer Hogeland

Vice President Operations

Originally from Iowa, Jennifer moved to Florida to work for a leading safety equipment manufacturer. There her role centered around both inside and outside sales. From there she moved into her current position with SMG. With more than 18 years of industry experience Jennifer brings a wealth of knowledge to both distributor and supplier members within SMG. She has a B.A. from the University of Northern Iowa with a major in Business Communications and minor in Education and Social Sciences. She currently resides in Spring Hill, Florida.
Janna Conlin

Janna Conlin

Project Engineer

Janna Conlin comes to us with a wealth of experience and knowledge in a variety of fields. Originally from The Heart of Central Asia -Country Kyrgyzstan. Janna attended college in her native country of Kyrgyzstan where she earned a Bachelor degree in Mechanical Engineering. After completing her education, she worked as Civil Engineer for her local government finalizing surveys for residential and commercial buildings.

She also has experience working for AAFES in support U.S military in support of Operation Enduring Freedom outside of Kabul, Afghanistan. Immigrated to The US in 2009.  Worked at insurance firm, and sought out other opportunities. Janna also worked for The Men’s Warehouse in various locations throughout the country managing a high volume of customers. She is a certified interpreter from USCRI Center of Albany, NY.

Janna is fluent in three languages, has one son and is a proud grandmother. In her free time, she enjoys exercising, cooking, reading, going to the movies, taking pictures of the nature and spending time outdoors.

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